Designing the Perfect Poster
Graphic
design is used for communication. Graphic designers combine symbols, images,
words, and colors to catch the eye of their clients. They use imaginative
techniques to communicate emotion, ideas and information. Perhaps the most basic
graphic design form is the poster. Posters have been used for centuries to
advertise or promote products, events, or ideas.
1. A poster may catch the eye.
2. A poster may have a brief, direct
message. (People on the move read Posters,)
3. A poster may be convincing. This is
accomplished by combining letters,
illustrations,
symbols and colors in the most effective way.
4. A poster should be simple. It should
include only those things needed to make the
message
complete.
·
Avoid intricate drawings
(especially if drawing is difficult for you). Interesting
lettering with a simple symbol or picture is very
appealing.
·
Avoid rainbow colors, especially
lettering as it becomes difficult to read.
·
Work for unity so that all the
elements fit. For example, if the lettering is outlined
in black unity is
established.
·
Arrange parts of the poster to
promote the viewers eyes to move from one part to another.
·
Try several arrangements; make
thumbnail sketches to achieve the look you want.
·
Avoid negative ideas. Stress
positive feelings if the viewer reads your poster.
·
Avoid clutter, and use negative
space wisely. Don't let your design go to the edge. Try to leave a 1-inch border
around your poster.
·
Lettering should be attractive,
and easy to read. Avoid vertical lettering or sharp angles. Letters should be on
straight lines or designated curves.
·
Think carefully on the use of
color. Many colors have symbolic meanings. Red-danger
Green-go Purple-royalty,
Blue-truth, and yellow-caution.
The ideas to
create a great poster are endless. All the areas of interactions from the I.B.
program are in this activity and can be easily incorporated. If you have an idea to add please let me know at history98@yahoo.com/
(originally
designed by Toni Thompson)